Privacy Policy

In Short

At Amelie & Grace, your trust means everything to us. That’s why we handle your personal information with care and transparency.

  • We collect only the information we need to process your orders, improve your shopping experience, and keep in touch with you.

  • We never sell your data.

  • You are always in control: you can access, correct, or request the deletion of your personal data at any time.

  • Our store is hosted by Shopify, which helps us keep your shopping experience secure and reliable.

  • If you have any questions, just reach out to us at info@amelieandgrace.co.uk – we’re here to help.

For more details, please read the full Privacy Policy below. 

Full Privacy Policy

Personal Data We Collect or Process

When we use the term personal data, we mean any information that identifies you or could reasonably be linked to you. This does not include anonymised data. Depending on how you interact with our Services, we may collect:

  • Contact details: name, postal address, billing and delivery address, phone number, email address.

  • Financial information: payment card numbers, account details, transaction data, payment confirmation.

  • Account information: login, password, preferences, settings.

  • Transaction data: items viewed, added to basket or wishlist, purchased, returned, or cancelled.

  • Communications: your messages with our customer service.

  • Device information: device type, browser, IP address, network connection.

  • Usage data: browsing behaviour and interactions with our Services.

Sources of Data Collection

  • Directly from you when you create an account, place an order, or contact us.

  • Automatically when you browse our website (including cookies and similar technologies).

  • From service providers acting on our behalf.

  • From business partners or other third parties.

How We Use Your Personal Data

We may use your personal data to:

  • Provide, personalise and improve our Services – process orders, payments, deliveries, returns, account creation, recommendations.

  • Marketing and advertising – send promotions, display personalised ads.

  • Security and fraud prevention – authenticate users, protect payments, detect suspicious activity.

  • Customer communication – assist you, answer requests, maintain our relationship.

  • Legal compliance – meet legal obligations or respond to legal processes.

Sharing of Personal Data

We may share your data with:

  • Shopify and service providers (hosting, payments, logistics, customer support).

  • Business and marketing partners for personalised advertising.

  • Third parties when you consent, such as social media widgets.

  • Within our group or in case of mergers or acquisitions.

  • Authorities, if required by law.

Relationship with Shopify

Our Services are hosted by Shopify. Shopify may collect data about your use of our store and combine it with data from other merchants to improve their services. In this context, Shopify may act as a data controller.

Read Shopify’s privacy policy here: https://www.shopify.com/legal/privacy

Third-Party Websites and Links

Our Services may contain links to third-party websites. We are not responsible for their privacy practices. Please review their policies carefully.

Children’s Data

Our Services are not directed at children, and we do not knowingly collect personal data from minors. If you believe your child has shared data with us, please contact us to request deletion.

Data Security and Retention

We apply reasonable security measures but no system is entirely foolproof. We advise against sending sensitive information via unsecure channels.

We keep personal data only as long as necessary for the purposes outlined here, including legal obligations and dispute resolution.

Your Rights

Depending on your country of residence, you may have the right to:

  • Access your personal data.

  • Request deletion of your data.

  • Correct inaccurate information.

  • Request data portability.

  • Manage marketing preferences (unsubscribe at any time).

Additional Rights for UK & EEA Residents

  • Object to or restrict processing.

  • Withdraw consent (without retroactive effect).

To exercise your rights, contact us at info@amelieandgrace.co.uk. We may need to verify your identity.

Complaints

If you have concerns about how we handle your data, please contact us first. You may also contact your local data protection authority:

International Data Transfers

Your personal data may be transferred outside your country of residence. For transfers outside the UK or EEA, we use recognised safeguards such as Standard Contractual Clauses.

Updates to This Policy

We may update this Privacy Policy from time to time. Changes will be posted here with a new “last updated” date. Where legally required, we will notify you of important updates.